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Starting Up: Small Biz Tech Speak

From smSmallBiz.com

AS THE FOUNDER of Moss Appeal, a promotional marketing firm based in New York, E.B. Moss doesn’t go anywhere without her laptop and Pocket PC. However, even she gets a bit befuddled by technology.

“I am always afraid that I might be misusing a phrase or acronym,” says Moss, who started her virtual agency in 2001 after working in radio and cable for many years. (For a video on how Moss uses technology to market her business, click here.)

Keeping up with the ever widening list of technology buzzwords is enough to confound even the tech savviest of business owners. But getting a grasp on tech terms can help you navigate the business world and spot new programs and applications before they hit the mainstream.

Here’s your small-business tech speak glossary:

Podcasting — Like VoIP (see above), these audio or video files may be transferred digitally. Business owners with expertise in their industries are increasingly creating podcasts as broadband Internet access continues to rise. For free podcast hosing services, Lee of the Arkansas SBDC recommends checking out SwitchPod and PodBean.

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